Archive for April, 2010

With a few simple steps, you can turn your web site into a lead generation machine. Here’s how: Hook – Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.

Direct – Tell your audience what to do. If you tell your audience what to do, and you have created the impression of authority, they are likely to follow your advice. Tell your audience to buy your product or, if it is a service you sell, fill out an information request form.

Form – Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated form, such as what search engine and keyword, or what web site and ad.

Database – The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.

Follow up – Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You want your potential client to remember who you are, so when it comes time to make a purchase, they think of your company.

Marketing – Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads, and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won’t help you get new clients.

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The Best Web Traffic-Generating Secret!

There are many advantages to writing articles and distributing them to online article directories. Driving more visitors to your web site is just one of the benefits.

Article directories allow you to include a resource box at the end of your article with a link back to your web site. This translates into more visitors and back links to your web site.

Most likely, these links will help your search engine ranking because major search engines count back links as a factor to rank web sites. So be sure to add the URL to your web site using anchor text with your key words.

Writing articles on a specific topic and submitting them to article directories can establish you as an expert. And online credibility counts a lot!

Hundreds of web site owners are looking for fresh online content. Your articles will help other web masters to add valuable content to their web sites. It is a win ñ win situation!

It is totally free. Submit your articles to article directories for free. You will only need to invest some of your time to write a nice article and a little more time to submit it to article directories.

You can submit your articles manually but it can take a lot of your time to do so, especially if you plan to submit your article to many article directories.

Another option is to use an Article Submitter. This software submits your articles to one or two hundred article directories almost automatically saving you time and efforts.

I know, writing a nice article takes time, but it can become very rewarding. Keep your articles short, about 400 – 800 words. Do not copy from other writers. Check your grammar and spelling. Write a title that makes your reader want to read more. Include a call to action like click here. Believe it or not, it can make a difference! Add a link back to your web site in your resource box.

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Where To Get The Traffic You Want

Not all traffic is the same. Getting a gazillion hits is great, but not if it is from random subjects and subjects. You want to focus on traffic that has a reasonable chance of converting.

Where To Get The Traffic You Want

Many sites make the mistake of trying to be all things to all people. It is far better to stick to a specific service or product than it is to offer limited options to customers. If you are selling hiking gear, be the best damn hiking gear site on the net and nothing else. This same problem arises when sites target traffic generation strategies.

The key to cost effective marketing is to get worthwhile web site traffic. At first blush, getting as much traffic as possible, regardless of how, sounds like a smart move. It is not. Doing so wastes your money, distracts you from what you should be doing and diverts your time from doing just that. If you are paying for traffic, you must find credible traffic sources.

Credible traffic is simply traffic from sources and locations that are relevant to your site. If you have looked into generating traffic, you have probably seen offers of 100,000 hits for $50. Yes, you will get 100,000 hits. Of course, the traffic is coming off of free lottery sites or the visitors are being paid to visit your site. This traffic is not credible and will not convert into revenues.

The best place to find credible web site traffic is Google and Overture. These are pay-per-click search engines that list your ads directly on their search results. This means you can specify the keyword phrases you want to be listed under, to wit, targeting your advertising to your market. You can also create filters that limit the ad placements to searches from certain geographic locations, such as the United States or Europe. This further targets your traffic by excluding clicks from some country which you can’t possibly do business with.

You can also get credible traffic from web sites and traffic vendors. The sites handle it differently, but you can often buy ad space on their sites in the form of a banner. There are some credible services out there, but there are a lot more dubious ones. Personally, I do not use any of them, but it is your money.

Focusing your marketing is important if you want a good return on investment. You can get credible web site traffic from a lot of sources, but Google and Overture are the best.

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Before you spend hundreds of dollars on website advertising, you should consider cost effective ways to promote your site for free. Some people think that you can just submit your site to the search engines and then sit back and watch the sales come in, but this is one of many Internet marketing myths.

I used to think that I could just submit my site to hundreds of search engines and wake up in the morning with hundreds of sales. After a couple of months of aggravation and no money coming in I realized that there must be a more effective way to do this. I came to the conclusion that it was going to take a little bit more effort to see the results I wanted.

I have since learned the tested and proven methods that have worked time and time again for Internet marketers. I am going to tell you about the top 5 ways that are 100% free to increase your website traffic, and if you spend time on them and do it religiously you will find that they work consistently

1. Article Writing

These are the two major benefits of writing an article related to your website content and submitting it to free article directories:

* The people who read your article will most likely click the link in your resource box and this will send you targeted visitors to your website. If you write a informative article, people will recognize you as an expert and will want to find out more information about you and your business

* Every person who publishes your article must also include the resource box with your website link in it. The more articles you have published, the more backlinks you will have to your website. This will help increase your search engine ranking and page rank over time.

2. Posting To Forums

There are many forums on the Internet on every topic you can think of.

Many forums will allow you to attach a signature to your post. Many times this signature can include a link back to your website or a affiliate link. You should pick a few forums to visit regularly on topics related to your website and answer questions and make informative posts. After awhile you will build a good reputation with the other members and they will trust you, and you will get free exposure to your website. Some posts receive thousands of visitors. Posting to forums can also be indexed by the search engines.

Be sure to make a useful contribution to the forum and don’t just spam.

3. Reciprocal Linking

There are two main benefits to reciprocal linking:

* The more links you exchange with other websites, the more of a chance the person will click on your link leading to your website.

* More links to your site will increase your page rank and it will be perceived as more important by the search engines. There are some things to avoid when exchanging links with other websites.

* You should link to sites that will be of interest to your visitors. And also link to sites related to your site content.

* You should not link to sites that have hundreds of links on one page or a very un-organized directory, this can hurt you in the search engines. Only link to sites that have a clearly labeled link page and not hidden where no one can see or click.

* Do not post to FFA link farms. This is a waste of time and will not get you any traffic. It also might get you banned from search engines.

* Keep track of all your link exchanges with software or a contact sheet. Also make sure that your link partners have not removed your link from there website.

4. Email Signatures

This is the oldest and simplest way to get traffic to your website

Millions of us send e-mail everyday, but most of us just sign our name or nothing at all at the end of a message.

Try including your name with a URL, tag line or slogan. Keep it short and to the point and avoid shouting at someone or hype. You will be amazed at how many visitors this will bring you. People will click your link out of curiosity and send traffic to your site.

5. Traffic Exchanges

This is the last and easiest way to generate free traffic to your website. You can surf for free credits or build a downline and receive free credits for the sites that they surf.

The only bad thing about this is the visitors will not be as targeted as the other four methods. Most people surf traffic exchanges for one reason only and that is to surf as many pages as possible in the shortest amount of time to gain credits for there website.

So how do you grab the attention of someone who is only looking at your website for 30 seconds?

* Spend some time surfing and learn what type of market it is. You are going to want to advertise a site that is going to be of interest to the people on the exchange.

* Use a lead capture page instead of your sales page. If people are only looking at your site for 30 seconds they are more likely to request more info then sign up for a program on your sales page.

Do these five free methods regularly and you should be on your way to free targeted traffic to your website which will increase with time.

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