Archive for May, 2010

One of the great features that you can have from an autoresponder is automatic response to anyone who requests more information about your business.

You’ll, then, take advantage of this feature to help automate your list-building and prospecting process (sometimes up to the sign up process), if you do it correctly.

What you need to do is prepare 5 to 7 messages about your business and upload them into your autoresponder system. Set these messages to be delivered 2 to 3 days apart so that anyone requesting information from you will get all your messages in a sequence over a period of about 3 weeks.

Then, give a reason why anyone should be on your mailing list.

Here is a brief example of how you can customize your autoresponder with 7 messages.

Message #1: Sent Immediately
In this message, you can thank the persons who requested the business information from you. Tell a little background about you and encourage these persons to contact you and ask any question about your business. Then, leave a link to your MLM website so that they can explore the opportunity themselves.

Message #2: Sent 2 days apart
In this message, let them know the benefits of your own products and how these products are unique from others. Leave a link to your MLM website and encourage them to contact you.

Message #3: Sent 3 days apart
In this message, brief them about the Internet MLM in general and how people make money from the Internet and MLM. Then, leave a link to your MLM website and encourage them to contact you.

Message #4: Sent 2 days apart
In this message, explain to them the opportunity to make an extra recurring and growing income from your business. Remind them about the concept of MLM that you mentioned in your previous email. At the end of your message, leave a link to your MLM website and encourage them to contact you.

Message #5: Sent 4 days apart
In this message, let them know how you can help them achieve success in your Internet MLM business. Tell them the system you are using and the support group that you have. Let them evaluate if your business is the right one for them. Then, leave a link to your MLM website and encourage them to contact you.

Message #6: Sent 2 days apart
In this message, put a few testimonials from happy customers or members that have been working the business with you. Make it a point that they can do the same part time. Again, leave a link to your MLM website and encourage them to contact you.

Message #7: Sent 3 days apart
In this message, ask their feedback about your Internet MLM program. Mention that you’re doing a survey of why some people are not open to this type of business or why they are hesitant to join. You’ll get some good feedback of the concerns that other people have about your program and if these concerns arise again, you can expect some answers that you can give to your prospects. Lastly, leave a link to your MLM website and encourage them to contact you.

These are just sample email templates that you can write and upload them into your autoresponder system. They don’t have to be in an order like above and they don’t have to be only 7 of them. You can write as many as you want about any subjects that you like. However, observe that in every email message that you write, you want to end with a call of action for your prospects to visit your MLM website or contact you for more information. A good MLM website, with direct-marketing sales copy, can do business presentation for you and potentially sign up these prospects without having you to tell them how they can join your business.

Don’t be surprised to have people sign up in your team even before they contact you in person. On the Internet, it’s possible.

Now that you have your messages uploaded into your autoresponder system, you want to let a lot of people know about your opportunity. But, before that, you need to give a reason why these people should request more information from you and be in your mailing list.

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Using links as a way to get your search engine ranking high is a good thing. The question that many people ask, though, is just how many links should you have in order to have this happen? Can you have too many? Link marketing is the use of links to build traffic to your website as well as to build your search engine ranking. These things go hand in hand. If you want to increase your search engine rank, work on your links.

But, How Much?

There is no real set number. It’s not having ten or twenty or even having a 100. It is more about having the right type of links coming to your website. For example, you need to consider both reciprocal links as well as those that are one way links. One way links generate traffic to your site without luring someone away with additional links on your website. Reciprocal links, when placed correctly and used in the right overall manner can help as well.

Beyond this, you will want to work with having good quality links. The links should be related in some way to your website. For many this will mean finding webmasters that offers similar, but not the same content as your site. If you are in the market of refurbishing homes, you may want to have links at your site that are not directly related but indirectly. Here, you could have a roof specialist listed.

As far as how many links you should have pointing to your website, the best number to go with is as many as you can. Make sure that they are solid, well researched links, not something that is inexpensively purchased. Make sure they provide for both reciprocal and one way links. Use them correctly and your business really can benefit from them.

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Joe is enjoying his holiday in Hawaii. Joe, who is used to getting tens of business emails every day, doesn’t worry about his absence from business. A small but handy program, called an Autoresponder, takes care of all of Joe’s emails. Autoresponders are everywhere – from the casual “I am on a holiday” to the more serious “Out of Office” type responses.

What is an Autoresponder?

Autoresponders are preset emails that instantly respond to an incoming email, similar to an on-demand fax system that sends out an automatic fax message after dialing in the given number. A simple autoresponder would be the “I am on a holiday” kind that most of us would have used sometime or other. Autoresponders are small programs that are either part of an email program or run as a script on a separate server. Almost all email services and programs come with some form of autoresponder built into it, sometimes dubbed as “auto-reply” messages or “vacation emails”. They represent the simplest form of autoresponder, used for very basic needs. However, there are more advanced applications of autoresponders that can tremendously bring down marketing time and save many dollars for businesses.

Why Autoresponders?

Autoresponders are a key to any professionally managed business. Imagine how much time one would require to manually respond to emails from millions of users who require some basic information about a product or a service. Autoresponders come handy in such a situation. Moreover, people feel better when their emails about an enquiry are instantly acknowledged. Here again, autoresponders are the best bet for the job. But the applications of autoresponders are not just limited to answering emails. A multitude of applications are possible through an autoresponder system, with the common being

Sending confirmation emails about a purchase or an enquiry
Sending welcome message to new customers
Providing company information such as brochures, presentation materials
Sending newsletters
Conduct online courses by sending out course materials at periodic time intervals

Types of Autoresponders

Autoresponders can be classified into any one of the following

One-time autoresponders
Sequential autoresponders
One-time are the most common among the two and have been long since the evolution of email itself. In a one-time autoresponder system, the program immediately sends out a pre-defined message, usually welcome emails or order confirmation and acknowledgements. One-time autoresponders are also easier to setup and manage. This type of autoresponder is usually integrated into the email program that handles the incoming messages.

Sequential autoresponders are developed during recent times. Here, a set of email messages are placed in the autoresponder system which sends them from time to time, or at irregular intervals of time. The time intervals and the frequency of the emails that are sent can be customized. Sequential autoresponders are great for sending messages on a periodic basis that actually makes the customer believe as though a real person is emailing them from the other end! Online courses, reminder services and regular content delivery like tip of the day, weekly newsletter, and seasonal promotions are typical usages of a sequential system.

Critical marketing tool

Autoresponders score highly with any serious internet marketer. A good quality autoresponder system saves the trouble of responding to messages that least warrant a personalized reply. It allows companies to automate portions of their marketing efforts. A good autoresponder system helps in providing a good customer service thereby create affinity to the business and retain customers. It also provides an opportunity to build a quality prospect list of customers to whom information on future services and products can be emailed. Autoresponders are also finding their presence felt in some part of the sales process – sometimes, the entire sale can be completed through a series of autoresponder messages. Think of the cost-savings that companies benefit through effective autoresponder systems!

Choosing a winning program

Okay, you have enough reasons now to get your own autoresponder. There are hundreds of programs available for free on the internet that can also do the job. RobotReply, a highly popular autoresponder program, is the best in the business when it comes to sheer power. It boosts of great features that any marketer would want to have in his kitty. What more, you also get high-quality leads along with the program supported by an excellent technical staff working round-the-clock!

The more time you invest in a good autoresponder system, the more value you give your customers. Autoresponders helps grow your prospects list faster and the sooner you shoot the responses, the more you will be able to benefit from the powerful autoresponder technology.

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Publish Articles for Profit

Want to know a quick and simply way to earn money from Google Adsense and other affiliate programs? Find out how you can set up a content rich website business by publishing other people’s articles.

Content rich websites

Everybody has heard the phrase ‘content is king’; browse any marketing forum and you will be told repeatedly that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.

However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?

So why not supplement your pages with articles written by other people?

Finding articles to re-print

Fortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.

There are also a number of ‘middlemen’ on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.

Finding articles to re-print is very easy, simply go to your favourite search engine and enter terms such as ‘free re-print articles’ or ‘free website content’. You will soon come across a range of article directories.

Using re-print articles for your website business

There are a number of ways to grow your existing website or even set up a new business:

Knowledge directory

Many companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details.

Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.

Running an ezine or company newsletter

An extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.

Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people’s content provides them with the time to build their mailing lists and find more companies willing to advertise.

Network of niche websites

‘Multiple income streams’ is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substancial. The advantages of niche websites being that it is easier to dominate a very small market, whilst spreading your risk; however a high level of resource is required to create the content for each niche site.

Using free content it is possible to set up and promote a network of websites, each consisting of 30 – 50 pages, within a relatively short space of time. Each site would be used to promote a relevant affiliate product and host Google Adsense or Yahoo! Publisher Network adverts for additional income opportunities.

Search engine marketing

Free content can also be used for search engine marketing. The more pages that you have on your website, the more opportunities you will have to be found for a greater range of key phrases. Effectively you are casting a wider net to increase the size of your catch.

Search engines like websites with plenty of pages, as they perceive them to have a greater authority on a particular subject. Just do a search for a competitive key phrase and it is likely that the sites that come up at the top of the rankings will consist of a high number of pages.

Search engines also like websites that are linked to by other sites. By populating your knowledge directory, ezine or niche network with high quality content, you will be creating resources that other people will be keen to link to.

Go build it

So why not take advantage of this great marketing opportunity to build your online business.

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Everybody knows that Page Rank is important. It indicates the content volume of a site, and it also proves the site’s popularity, or how many external links it has pointing to it.

We all strive for the highest Page Rank we can muster for good reason. Having a high ranking means traffic, and traffic means more sales potential.

Which is why we write and submit articles. Placing articles on your site increases its relative content volume, and submitting the articles with a bio box creates external links pointing to your site.

It’s all about exposure! The more we have the more profit we make.

Simple!

But then the plot thickens . . .

Site Popularity doesn’t come from having your links just anywhere. You see, there’s a method to the madness that brings it all full circle.

To achieve a higher Page Rank through external links, you need to put your articles on sites that have an equal or higher Page Rank than yours does.

But does this apply to Article Directories?

If you’re one who submits articles manually and are under time constraints, the quick answer would be yes, it does apply.

You have only so much time to get your articles into sites that will bring you the quickest exposure you can get.

However, when we look at Page Rank for Article Directories in these times of rapid fire article submission software, services and scripts it becomes hard to judge the validity of the every day statisics.

Some Article Directories of late have appeared out of nowhere one week, and the next have well over 1,000 articles already submitted to them. After a month’s time, some have even reached the 5 to 10 thousand article mark.

Now considering that Google adjusts a site’s Page Rank every three months, an Article Directory could show a big fat “0″ Page Rank one day, and after Google makes their adjustments, could climb to a PR4 or PR5 the next.

So, thinking logically, the only time an Article Directory’s Page Rank should concern you is the day after Google makes its adjustments.

And even then, that would still only matter if you’re in a time rush to get quality links to your site and manually submit to 5 to 10 of the best known sites to do it.

So the answer is twofold . . .

For those who submit their articles manually, yes, current page Rank for Article Directories should concern you.

But for the rest of us, what should matter most is that, when you submit to every possible site you can, you’re helping to establish more Article Directories with a higher Page Rank than ever before!

This can only bode well for everybody.

Vincenzo Milanese

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Skype: vinnyqua

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