You have optimised your website and attracted a large number of inbound links by one means or another. The results of this are that your site now appears on the first page of the top three search engines, Google, MSN and Yahoo, for your chosen keywords or phrases. You have cracked it! Now you are getting hundreds of visitors a day to your website. Unfortunately very few are staying to browse your site and even fewer are purchasing your products or enquiring after the services you offer.

You must look closely at your site to find the reason behind this if you wish to improve your conversion rates. There are two immediate actions you can take. Have you optimised your site for the search engines or your visitors? You should always optimise your site for your visitors as they will provide you with your income not the search engines. The search engines are simply a means to an ends.

It is better to have twenty visitors to your site 15 of whom purchase a product or service than it is to have 500 of whom only 5 make a purchase. When developing your site keep in mind your potential customers and put text into the site that they will appreciate, like and find informative. Never write your copy with the search engines in mind and those omnipotent algorithms. Algorithms do not make enquiries or purchases people do.

If your copy is attractive and readable and encourages real people to contact you or buy a product then it is highly likely to be equally attractive to the search engines. When writing your copy you should not be trying to ësellí your product or service with blatant over the top advertising. Be more subtle. You are fulfilling a wish or a need or solving a problem so be informative. People have carried out a specific search so the need is already there you have to now give them the information they need to convince them to purchase of you. So as always the content is the key to making sales as well as attracting the attention of the search engines.

You must work hard at getting this content right. The second line of investigation is to analyse your sites visitor statistics carefully Look at each visitor and how they arrived at your site. That is what search terms did they use? What page did they land on? What pages did they navigate through? What page did they exit on? What area of the World or country did they come from? If they made no enquiry or purchase, look at their search phrase, and where on your site they went, and attempt to calculate why they left without making that enquiry or purchase. Was it because their search was not appropriate for ypour actual product or service? Do you not perhaps provide your service to their particular area? Did they miss or could not find exactly what they wanted on your site because of badly designed navigation paths? Or is it perhaps because the text is simply not up to standard?

If you think it is a structural problem then you can alter this so that people find it easier to navigate to places on the site that they actually want. It may also be a matter of your content so you can change this.

By constantly monitoring your siteís statistics you can dramatically increase your conversion rates, that is, convert more of your visitors into paying customers. Finally do keep note of what you do so that you can accurately monitor the changes you make to find out if and by how much they are making a difference.

Blogging has become a very popular as more people turn to writing online journals to express their thoughts and interest. Most blog writers have some sort of following by readers, unless they choose to keep their blogs private. Even if the blog is designed just for your family or a group of friends, it is important to understand your readers and what they want.

A blog, or Weblog, is an online journal or diary where people of all ages and from all over the world can express their thoughts, opinions, interests and maybe just random thoughts. Businesses also use blogs to communicate with their customers and it is proving to be an effective form of communication. Whether you write a blog for your company or just for other readers, you readers rely on you for updating your blog on a regular basis.

When you get ready to keep a blog, think about what your readers want from a blog. One important part of keeping readers interested in blogs is to update frequently. If blogs are not updated on a regular basis, they will find another blog to read. It is important to keep your blog current and to provide the updates to your reader. You might even think about including a subscription or email option to your blog. When a reader subscribes to your blog, they will automatically receive updates when you add a new entry to your blog. This helps them know when you have new material on your blog.

Another way to keep your readers coming back to your blog is to target your audience. If you are a pet lover and write about your life with your five dogs, then you need to find others with similar interest. Some groups will not be interested in your story. Find your audience by visiting web groups or communities that have to do with your main subject. Tell everyone you know about what you blog about and provide a link to your writing. If a reader is interested in the subject you are writing about, it is more likely that they will come back and visit often. It is important to remember that there are literally thousands of blogs on the Internet on virtually any topic. You want to grab your reader and keep them coming back.

You are also enticing your readers by coming back for more if you use your blog wisely. If you want to write private thoughts, then do not share your writing with others. If you do want to share, be careful about what you write about. If you embarrass people you know through your writing, then you are not using your blog wisely. Protect the people around you and do not try to get even with people through your blog. Readers that do not know you are not interested in reading your nasty posts to your enemies. Keep your blogs fun and entertaining for anyone who wants to read them.

Also, when you blog, keep your readers interested by having an easy to use blog. Sometimes large pictures or downloads can take up a lot of time and your reader may not want to open large files. If you want to include pictures, links, or downloads make sure they work and will not slow a computer down. You can also make your blog easy to use by using a blog-hosting site that cuts down on advertising and pop-ups. Most of the time, those types of advertising will annoy your reader. When you choose a blog site, check into the types of features that the site can offer. Some of these sites that avoid ads and pop ups may cost, but are worth it if you want your readers to have a good blog experience on your site.

You can also ensure that your readers will come back to your blog if you treat your readers with respect. They may not like something you write about and if they leave a negative comment, do not flame your readers. Also, you readers will appreciate your writing more if you leave nice comments to them or even send them a quick email thanking them for visiting your blog. This is a great way to build communication with your readers and will keep them coming back for your blog.

Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads.

Most of these free classified ads web sites give you the power to facilitate marketing with features such as classified ads submitter forms. Features like this give free Internet advertising an extremely fast way of getting your products or services on line. It is accessible 24/7 allowing you access anytime, it’s very effective and efficient and most of it comes free. No downloads. No sign-up fees. No hidden charges. No annual or monthly fees. No sales fees. It is absolutely free.

Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. This kind of benefit you get from free internet advertising can only do, to say the least, miracles for your business. Most of these free internet advertising companies give you 3 slots to advertise any product or service for free.

Free internet advertising is the perfect way and best way to make your products or services known to the millions of prospective consumers in the Internet and make your web site start producing money. There is an enormous audience for free internet advertising that is present in the Internet, that the probability of anyone needing your services or wanting to buy your products is very high. There are free services out there that may suit your services, products and web site. Browse the internet for the best free internet advertising for assessment on their amenities and features how to advertise or join your web site for free internet advertising.

Most web sites promoting free internet advertising have features like classified ads submitter ñ where you can get a enormous exposure with instant results and expand your sales by large volumes over night, opt-in email lists ñ non spam bulk emailing program, guaranteed 100% legal. Opt-in email lists are created by people who have volunteered or opted-in their email addresses to these lists. These lists are very effective for creating personalized email to prospective clients.

Free internet advertising provides a great technique for building traffic. People constantly search on online free internet advertising ads for specific services or products. Free internet advertising target clients inclined to buying a particular kind of product or service in mind.

And the best reason to advertise in free internet advertising is because it is absolutely free.

Content is king when it comes to the internet. Fresh and relevant content is the key by which websites gain new audiences, keep existing ones and improve their page ranking in search engines. Practically everything revolves around content.

It is for this reason that web masters and business owners try their best to maximize the effect and benefit they can get from the content on their websites. One of the most effective ways of getting the most out of your content is to submit it to article directories.

An article directory is a large repository of information that has been collected over time by publishers who accept articles and then serve them. This is not free though in the sense that the submitter will not do anything. As payment for serving the article, the submitter is obligated to host a link to the article directory on his website.

These article directories are like a storage space for content. Writers of content can bring their articles to the directory and any person who is looking for a particular kind of content can go there and, depending on the rights given to people using content, gets it.

By putting your content in article directories there is bigger chance that your articles will be used by popular websites. This will surely improve your link popularity. This will also make you more visible to more people. As previously mentioned, since content is much sought after in the web, even website publishers would search for good quality content in these directories. As part of the stipulated agreement of most article directories, any website who publish content is required to include the author / content owners resource box. This can lead to more publicity and exposure for your website. But the best thing is that it does not cost a cent.

With a few simple steps, you can turn your web site into a lead generation machine. Here’s how: Hook – Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.

Direct – Tell your audience what to do. If you tell your audience what to do, and you have created the impression of authority, they are likely to follow your advice. Tell your audience to buy your product or, if it is a service you sell, fill out an information request form.

Form – Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated form, such as what search engine and keyword, or what web site and ad.

Database – The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.

Follow up – Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You want your potential client to remember who you are, so when it comes time to make a purchase, they think of your company.

Marketing – Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads, and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won’t help you get new clients.